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  • INTERVIEW with MBFF Brisbane Next GEN Designer - Jordan Hewitt


    ABOVE: Photography by Clive Fox Photography

    Jordan Hewitt was created in 2017 by founders Josephine Garner and Marlene Millers helping daughters and granddaughters bring their dream ideas to reality. A big family affair with lots or ideas, opinions and criticism to create the ultimate designs.

    The whole family is very passionate about Australia and being Australian Made.
    Jordan Hewitt Fashion House designs and sews high quality day wear, formal and bridesmaid dresses distributing via retailers Australia wide.

    Josephine Garner has been a business woman her entire life. Her business skills are impeccable for the growth of this business. Marlene Millers built her distribution experience by representing American Formal and Bridal Labels. These days, her passion to be Australian Made and provide beauty with quality is evident, putting her expertise to good use.

    Since launching in December, 2017, Jordan Hewitt already distributes the label to 13 Retailers and growing.

    Jordan Hewitt provides the fastest ordering system for retailers in the industry. We also have a rare National Dress Register for formal events. This means that all stores Australia Wide will contribute to the same Register for Jordan Hewitt. Customers love this! We are making a positive difference in the Australian Retail Market.

    Jordan Hewitt has just been named Finalist for the Australian Business Champions Awards 2018 for the New Business Champion Category. This “Oscars of Small Business” is being held in Sydney 21st April, 2018 at the Star Event Centre.
    Jordan Hewitt has been invited to participate in the prestigious Ekka Fashion Parade 2018. Also, I spend a few minutes with the designers behind Jordan Hewitt, who is also one of the designers for MBFF Brisbane's Next GEN show:

    SD: What was the biggest inspiration behind your latest collection?
    To provide an Australian Made High Quality Product involving the whole family.

    SD: What helps you get in the zone when you’re designing?


    There is nothing better than a few of us throwing new ideas around collectively to produce a flattering design. We egg each other on.


    ABOVE: Photography by Clive Fox Photography
     
    SD: When did you first realise you wanted to pursue a career as a designer?

    I had previous experience representing American designers and service customers for about 10 years so to me it is auto thinking of what they will want a design to do for their body.
     
    SD: What was your biggest fear when going out and starting your own line?

    The biggest fear is, “ Is your product going to sell?” Well, it is selling and we could not be happier with the results.
    SD: How do you want women to feel when wearing your clothes?

    To feel confident
    SD: There’s so much pressure for designers to come out with their greatest collection season after season. What advice would you give to young designers just starting out and hoping to make it in the industry?

    Design to flatter the figure