Bella (Aka Isabel) is not just any stylist in Brisbane. She has a 10-year long corporate background and she founded The Bella Styling Co. She offers to help those in building Fashion Shows, Editorial Shoots, Fashion Brand Strategy and Personal Branding + Styling. Here I spend two minutes to interview Bella:
SD: How did you get into styling?
BW: Like any woman I've always loved style and fashion. I got into styling after re-inventing myself six years ago. I wanted to show my daughter that it's a great thing to put effort in yourself.
SD: You worked with Virgin Australia Melbourne Fashion Festival in March 2017. What was that experience like?
BW: Let's just say that it was the most exciting moment of my life as a stylist. I knew I wanted to experience a big stage and Melbourne Museum delivered. It was like a dream. And putting together a fashion show for the Rachel Gilbert, Mischa, Camilla, By Johnny and Thurley I was literally living that dream for 10 straight days.
SD: What is your favourite go-to outfit?
BW: Currently loving my leather mini with a T-shirt and tailored jacket, Heels or sneakers.
SD: Describe your style in 3 words.
BW: Elegant Street Chic.
SD: What inspired you to create The Bella Styling Co. ?
BW: The Bella Styling Co. started out as a personal branding and styling company but over time I re-evaluated where the company excels and we are now a team of 11 people putting together fashion events in Brisbane. My inspiration is always the fashion greats that have made their mark before us. Fashion is forever evolving and to leave your mark as a contributor to it's growth and evolution is inspiration in itself.
SD: What’s an important life lesson you learnt from fashion?
BW: The fashion will have life if you give it life. Celebrate it!
SD: If you could only wear one designer for the rest of your life, who would it be?
BW: Oh you gotta ask me the hard questions. I think it has to be Carla Zampatti. When I used to work in corporate in Sydney, I would always walk pass the Carla Zampatti on Kent Street and see people carrying fashions in garment bags. Stylish women standing out the front of the establishment on their phones speaking in different languages.
SD: What’s the most fun part of your job?
BW: Seeing creations are fun. And to me it's like putting together a puzzle and the end result is always spot on.
SD: Most challenging?
BW: Emotions are challenging. You have to deal with them in an appropriate way. Sometimes when it is so busy we disregard how others feel but on the other side of that we should because there is a job to do. A clear and concise explanation works all the time.
SD: What’s one thing you’d never put a client in?
BW: I would never put something that will result to a cringe. I dress clients according to body shape and style identity and the result of that is their style. But if a piece makes them cringe then its not a go.
SD: Who is your favourite designer? And why?
BW: Carla Zampatti is one. Then Gabrielle Chanel. It's their stories that make me love them. How they pushed through to make something of themselves and how their brand has evolved through the changes in time.
SD: Describe a time in your career where you felt you could say, "I made it".
BW: I think I can say that I made it because I am doing what I always wanted to do. There's so much more to learn and so much more to experience. There might have been a few detours along the way but when I did my first fashion show when I was 14 I knew that I was meant to do this. 20 years on I will be celebrating this on 4 July 2019 so stay tuned.