Currently showing posts tagged the 400 co

  • The 400 Co. Opening Flagship Store Launch

    It's important to support your fellow designers and fashionistas in the fashion industry. But there's nothing even more important to give them continued support with their work in my opinion. I think that's what I'm lacking in the fashion industry. I go to these once-off events but I don't really follow up with the designers and models etcetera as much as I would like and do collaborations with them. Anyway, I went to the The 400 Co. Opening Store Launch on Thursday night 24th September and it is such a beautiful store. Everyone has to check it out. It's located next to Gucci on Edward St (how amazing is that!). There was a sweet station and champagne/sparkling water on arrival which I loved. Here's a glimpse of the my evening at The 400 Co:

    Above: The 400 Co has come from a long way, I'm remember attending one of their first fashion event! Congratulations Laura Chong!

    Above: Sweet Station 

    Above: Lucy Mae- Model at the Sweet Station

    Above: One of my favourite outfits on the wall!

    Above: Suzi from The Armored Club, Sandra from Sandra Carvalho Blog, Caitlin Bennett from Sundholm Style

    Photography by Suzanne Dang

    Network/Contact with The 400 Co.:

    Phone Number: 0412 916 804
    Address: 188 Edward St, Brisbane

  • The 400 Co. "No Wall Flower" Spring/Summer Collection Fashion Show

    The 400 Co. promised in the facebook event that it will be an extremely well-coordinated event tonight, and I must say I don't disagree with that statement. It was simply amazing. Here I am sharing my experiences with you with this fantastic event that took place in the fancy Soleil Pool Bar even though I should be resting from my flu but this blogpost is too good to share. There were delicious canapés, welcome cocktail drinks (well - I don't drink so I got a mocktail instead), live entertainment and "one hell of a fashion show". I loved the setup. It was a runway shaped out with flower pots, it was just so beautiful I ended up asking Laura if I could take the flowers home for grandma! I enjoyed this lovely evening seeing familiar faces again. Laura Chong's fashion events never disappoints me, and I look forward to seeing her outfits again on the runway at the Ubermen launch tomorrow night too:

    Above: The signature 400 cocktails on arrival

    Above: But nothing beats my mocktails (mwaha)

    Above: The beautiful runway setup! Amazing real flowers, aren't they?

    Above: VIP seating

    Above: Up close of the flower pots

    Above: Amazing media wall!

    Above: Guests start arriving to this exclusive fashion show

    Above: That cut-out <3 - Austen Dress

    Above: Rachel Fulton models in the Elanor Dress

    Above: Lucy Mae looking gorgeous

    Above: That print <3

    Above: Rosie Luik wears this stunning The O Dress looks great on her

    Above: Lucy Mae wears the Mayer Shirt

    Above: Rachel Fulton models the Chancellor Suit and Ita Cami Blouse

    Above: Rachel again models the Mia Crop Blouse

    Above: Showstopper

    Photography by Suzanne Dang